As a documentary photographer, commercial photography is a way to use my skills to create compelling visual narratives for clients that align with their branding and marketing goals.
While the end goal of commercial photography is to sell a product or service as a documentary photographer, I still strive to maintain authenticity and capture genuine moments.
This can mean using real people instead of models, capturing candid interactions between people, and finding unique angles or perspectives that showcase the product or service in a natural and relatable way.
Overall, commercial photography provides an opportunity to use my skills as a documentary photographer to create compelling images that tell a story while also serving the needs of my clients.
It requires a balance between creativity.
https://johnsteelphotography.com/category/commercial/